If your staffing agency has never looked much into the world of video marketing, it is something that you will certainly want to consider. Used properly, this form of marketing can be incredibly effective. Whether you are trying to promote your brand generally, attract quality candidates to a listing, engage with talent in a stronger way, videos are very often the way to go. Of course, you need to make sure that you know how to create a good one, which is what we are going to look into in this article.
What Is It?
Put simply, it is the kind of marketing – any kind, really – that uses the video form in order to get a message across. You might have noticed that it appears to be growing in popularity at the moment, with bigger businesses especially making good use of it. We are not really talking here about the old ways of doing things, so not so much the use of television advertising, although that is of course incredibly powerful. This is more about homegrown content which a small business creates to give out to the customer, and it has a lot of potential.
Planning
You need to plan out any video you are going to create before you do, so that you can make sure it is going to be as successful as possible. That means coming up with the plot, the script, and working out where it is going to be filmed – and how. The more you plan, the better off the end result will be. You will also need to plan the wider marketing campaign around it and ensure that it is going to actually work in that respect, which is probably a lot more work in most cases, but just as important.
Filming
When it comes to the actual filming of the video, you want to keep the production quality as high as you can. That is something that is achieved primarily by the quality of the equipment you are using, in particular, the camera and the lighting. Be sure to source this stuff early on, therefore, and to splash out on hiring a good camera in particular. Also look into the smaller things which you need to film, such as safety tape and whatever furniture might be necessary. The more professionally you film the video, the better.
Distributing
It’s no use making a great short film if nobody sees it, of course, so you will need to ensure that you actually manage to distribute it as well as you can too. That is something that might be much harder to do than you think. You will have to make good use of whatever resources you happen to have – for most people, that will mean going to various places online to try and share it around. The more effectively you do this, the more effective it will ultimately be as a form of marketing, so that is the main thing that you need to bear in mind.
